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Insights

Writing worth the time.

What things cost, what works, and when not to build at all. No thought leadership.

Fuchesi4 August 2026
How to tell if a task is worth automating
A four-question test for deciding whether a repetitive task should be automated, left alone, or fixed at the process level first. Most fail on the second.
Fuchesi9 July 2026
We start by trying to talk you out of it
Discovery exists to work out whether the software should be built at all. Sometimes the answer is no, and saying so early is the whole point.
Fuchesi30 June 2026
What AI calling agents can and cannot do
AI calling agents handle real phone conversations in the caller’s language. They are good at some jobs and bad at others, and the difference matters.
Fuchesi18 June 2026
What a custom ERP actually costs
Custom ERP pricing is quoted per module, not as one number. Here is what drives the figure, and when an off-the-shelf product is the cheaper answer.

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