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Insights

Writing worth the time.

What things cost, what works, and when not to build at all. No thought leadership.

Farees Fatima9 July 2026
We start by trying to talk you out of it
Discovery exists to work out whether the software should be built at all. Sometimes the answer is no, and saying so early is the whole point.
Farees Fatima30 June 2026
What AI calling agents can and cannot do
AI calling agents handle real phone conversations in the caller’s language. They are good at some jobs, bad at others, and the difference matters more than the demo suggests.
M. Umer Saleem18 June 2026
What a custom ERP actually costs
Custom ERP pricing is quoted per module, not as one number. Here is what drives the figure, and when an off-the-shelf product is the cheaper answer.

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